About me

About me

About me

Sit back and relax.
I will take you through a journey of my work life in 3 acts.
Let's get it started.

Pre-ambula

I have started my career journey when I was 16 and I entered economic university to study Marx and Porter's teachings and marketing.

In my life I have met not many people in love with marketing the way I loved it – wholeheartedly and passionately. I quickly progressed and it seemed that I am on the right path till the end of my life.

Until I joined a health tech company.

DRIVE

SPEED

GROWTH

TEAM

Healing

Balance

Wellness

Act 1. Change

I still remember myself, CMO at that time, sitting in the transparent meeting room and doing client calls with the Head of Customer Care, looking at dozens of colleagues passing by. One of these calls I will never forget – we were calling a wife of our patient who had a surgery and unfortunately died some time ago.

I could expect anything from that call – anything – but she has just said thank you for finding the best treatment possible and trying. The world stopped for a moment.

wholeness

Peace

Calmness

SIMPLICITY

BEAUTY

ART

DETAILS

Act 2. Searching


Since then I started digging deeper into the product, design of the service and the interface – and I have found myself diving into the user experience and forgetting the time at nights. I was lucky to have friends-designers who taught me a lot, shared with me their contract work and guided me.

And one day I decided to leave marketing for design. I have fallen in love with it and couldn't help noticing this.

I sincerely wanted to add value to the life of the people.

Healing

Balance

Wellness

a banner was hanging next to my desktop: 

To know even one life has breathed easier because you have lived, this is to have succeeded.(c)

wholeness

Peace

LIFE

SIMPLICITY

BEAUTY

ART

DETAILS

Act 3. Designing

My marketing background allowed me to start my small agency and learn from some of more experienced designers.

I was learning by doing, failing, taking lessons of my failures and trying again. I had worked on a plenty of projects in healthcare and education. I still enjoy working as an independant designer and helping the initiatives I believe will change the lives.

HERE IS WHERE I STARTED MOLDING MY PRINCIPLES

THAT'S WHEN I STARTED
MOLDING MY PRINCIPLES

HERE IS WHERE I STARTED MOLDING MY PRINCIPLES

01

Care for humans

Create something you want your loved ones to use. Thinking about all of the compromises you need to make, always keep in mind a person working with your end product in real life.

Care for humans

Create something you want your loved ones to use. Thinking about all of the compromises you need to make, always keep in mind a person working with your end product in real life.

02

Beauty

Beauty is not an "extra" you can add on top if you have time. Visual is what shapes the experiences of humans, and as a designer I want people to enjoy their journeys.

Beauty
Beauty is not an "extra" you can add on top if you have time. Visual is what shapes the experiences of humans, and as a designer I want people to enjoy their journeys.

03

Team experience

When we are challenged, we perfect our products and ourselves. The best way to find a challenge is to work in a team collaboratively – with care, rigor and respect.

Team experience
When we are challenged, we perfect our products and ourselves. The best way to find a challenge is to work in a team collaboratively – with care, rigor and respect.

SIMPLICITY

BEAUTY

ART

DETAILS

Chapter 4. Expanding


Soon after that I have joined various projects and had a chance to work on a number of B2B and B2C products. We created new products, launched them, experimented, failed, tried, jammed again and growed.

From american patients fighing addictions to dozens of thousands of business clients who automated their workflows at PandaDoc – I wanted to try and see which audience I enjoy working for the most.

Healing

Balance

Wellness

Chapter 5. Joy

I now find myself enjoying the process of design irrespective of industry or audience. The notion of creating something from nothing is already rewarding, regardless of the specifics.

I am passionate about creating thriving design cultures (designing Innermore treatment), shaping the future of industries (Lenox AI) and data driven decision making (TempStars app).

Chapter 5. Joy

I now find myself enjoying the process of design irrespective of industry or audience. The notion of creating something from nothing is so rewarding that the specifics do not matter.

I am passionate about creating thriving design cultures (designing Innermore treatment), shaping the future of industries (Lenox AI) and data driven decision making (TempStars app).

wholeness

Peace

Calmness

Healing

Balance

Wellness

THIS IS NOT THE END

Here I am, sitting in the middle of the night under the starry sky of Rwanda, Africa, reflecting on my journey and dreaming about the future. One more expedition to shape my mind and soul.

People we meet change us, work we do shapes us and I want to do more, to shape more of the world around me and make somebody's life a little bit easier today.

Let's talk?

wholeness

BEAUTY

EASE